Brava

Goal:

Create a landing page for a product that hits a new segment of the target audience.

About company

They create high-tech ovens for fast and smart cooking. Their product, with the help of advanced technologies, makes it possible to cook better and faster at home.

Procces

Target audience

The target audience for the design of this page is middle-aged people (28-42 years old) who have children and have an average or above average income.

Design procees

The site's strategy was based on first finding points of contact with the audience and then talking about the product and showing its advantages. The user's journey had to end with the purchase of a product.

In accordance with the target audience, I decided to create a minimalistic design that would complement the main product and be elegant at the same time.